For this project, I designed a promotional influencer gifting kit to celebrate the release of the client’s new game, Blanc, on PC and Nintendo Switch. The game’s snowy setting and monochromatic art style inspired a cohesive winter-themed kit, featuring bespoke thermal socks, a custom snow globe, a collectible enamel pin badge, a postcard, and fully bespoke packaging with card inserts.

After leading an idea generation session with the buying team, we finalized the product selection and ensured each item aligned with the game’s aesthetic. I created detailed mockups of the designs and packaging to closely represent the final products. These mockups were assembled into a pitch deck for client feedback, providing a clear visual overview of the proposed kit.

A standout element of the kit was the snow globe, designed to reflect the game’s unique 2D perspective. Using the client’s key artwork, I carefully layered and refined the assets in Photoshop, creating a layered effect that worked seamlessly when viewed from different angles.

For the socks, I designed a vectorized Fair Isle-inspired pattern, incorporating the game’s branding into a black-and-white design. I ensured the pattern was seamless, perfectly aligning on the knitted template. To complete the look, I created a custom sock label using the game’s key artwork, maintaining consistency across the kit.